PROJECT ROLE: creative director, lead design

The Vape Queens needed a bold, feminine logo that stood out in a male-heavy industry. After sketching several concepts, this design felt the strongest and leaned into a trendy yet empowering vibe.

The crown shape integrated into the word "Queen" adds a touch of elegance and confidence, perfectly balancing strength and femininity. With vibrant shades of pink, the branding captures a playful yet commanding energy, making it the perfect fit for a brand redefining its space.