PROJECT ROLE: art director & lead designer

For sVn®, I designed a logo and brand identity that reflect their mission of promoting natural wellness and personal growth. The logo features a green leaf connected to the top of the "V," symbolizing the brand's commitment to all-natural ingredients, with a subtle "7" in the background representing their philosophy of finding "seven ways" to overcome challenges.

The color palette includes earthy greens and browns to evoke purity and sustainability, while the packaging is minimal and eco-friendly, aligning with the brand's values. This design project was about creating a visual identity that feels simple, natural, and empowering, just like sVn®’s products.