PROJECT ROLE: ON SET Director & CINEMATOGRAPHER

“The Statement” song is about sending a message to the streets, this project was based solely on showing the raw lifestyle of growing up in a dark place and how to address certain situations. This music video was designed to bring that story to life by featuring various locations that enrich and blend the narrative. Relying on tripod shots and natural lighting, we aimed for a cinematic feel that keeps the visuals authentic. Too much studio lighting can take away from that realness, so we focused on simplicity to let the story speak for itself.